REEL places sustainability at its forefront by choosing all of their suppliers within 2 miles of its base of operations. This includes printing companies, clothing suppliers and our seamstress. REEL also encourages its customers to avoid using AI (Which has significant damages to the environment, energy depletion, loss of jobs, stealing from uncredited artists) by incentivising a financial discount. During the entire process of REEL from initial concept to launch REEL has minimised waste by reusing resources.