REEL places sustainability at its forefront by choosing all of their suppliers within 2 miles of its base of operations. This includes printing companies, clothing suppliers and our seamstress. REEL also encourages its customers to avoid using AI (Which has significant damages to the environment, energy depletion, loss of jobs, stealing from uncredited artists) by incentivising a financial discount. During the entire process of REEL from initial concept to launch REEL has minimised waste by reusing resources.

REEL is a company that quality controls all its products during each handmade process . If your order is taking longer than expecting this may because we were ensuring it is to our high standard of quality.

On purchase of 'Chloé' there is a disclaimer present which informs you about the washing process. This is advised as due to our sustainable ink processes our products are less resistance to high temperature washes but better for the environment.